Fringe Ratings Report: ABC Daytime Drama Programming Week of September 17, 2007

Fringe Ratings Report: ABC Daytime Drama Programming Week of September 17, 2007

ABC'S DAYTIME DRAMA LINEUP RANKS NO. 1 FOR THE SEASON, WINNING 51 OUT OF 52 WEEKS THIS SEASON IN WOMEN 18-49

ABC'S DAYTIME DRAMA LINEUP RANKS NO. 1 FOR THE WEEK IN WOMEN 18-49

ABC DELIVERS THREE OF THE TOP FIVE DRAMAS AMONG WOMEN 18-49 AND WOMEN 18-34 "GENERAL HOSPITAL" RANKS NO. 1 IN WOMEN 18-34

Week of September 10, 2007 ABC's daytime Drama lineup was No. 1 for the week among Women 18-49, with a 1.5 rating and a 10 share, delivering 1.01 million Women 18-49 for the week of September 10, 2007. The lineup outperformed CBS by 19% and NBC by 16%. ABC delivered three out of the top five dramas among Women 18-49 and Women 18-34: * "General Hospital" was the No. 2-ranked drama for the week, with a 1.7 rating and an 11 share, delivering 1.1 million Women 18-49.

"GH" beat "Days of Our Lives" by 29% and time period competitor "Guiding Light" by 64% this week among Women 18-49. "General Hospital" was up 6% versus last week among Women 18-49 (only program up). Also, among Women 18-34 "General Hospital" was the No. 1-ranked drama for the week, and was up 12% in that demo (only program up). Among Total Viewers "General Hospital" was up 3% versus last week, 7% versus the same week last year (only program up) and 1% season to date. * "One Life to Live" was the No. 3-ranked drama of the week, with a 1.5 rating and a 10 share, delivering one million Women 18-49. "One Life to Live" was up 8% versus the same week last year among Female Teens.

Additionally, "OLTL" outperformed time period competitor "As the World Turns" by 41% among Women 18-49. * "All My Children" was the No. 4-ranked drama of the week, with a 1.4 rating and a 9 share, delivering 901,000 Women 18-49. "AMC" beat "Days of Our Lives" by 4% among Women 18-49. Season to date, ABC Daytime's drama lineup ranks No. 1, with a 1.6 rating and a 10 share, delivering 1.1 million Women 18-49 - outperforming CBS by 17% and NBC by 21% in actuals.

DAYTIME DRAMAS:       TOTAL VIEWERS            WOMEN 18-49


                   No. 1 CBS  3,671,000     No. 1 ABC 1.5/10


                   No. 2 ABC  3,051,000     No. 2 NBC 1.3/9


                   No. 3 NBC  2,453,000     No. 2 CBS 1.3/8